|
One of the most common users of Rich Internet Applications
are retailers and distributors who sell goods
and services online. For example, it is possible for
people to purchase airline tickets online using only
a single web page, but that web page would be so long,
slow and complicated that the buyer would give up and
move on before completing their purchase. Breaking
up such a process into many steps has become the norm,
as has the frustration of having to click back a page
in order to change variables, such as the departure
date.
RIAs streamline the entire online purchasing process.
They provide the ability to create a single Web page
the same file size as a standard home page (only a
few kilobytes), that has all pertinent information
at the fingertips of the consumer. In RIAs, all of this can be done using audio, video,
text and graphics to enhance the presentation of information
and make the process more enjoyable for the consumer.
The user experience is enhanced, which leads to better
sales and stronger customer loyalty.
Maintaining or improving customer loyalty is a goal
of any company, and that goal extends to its employees
as well. Employees need to be informed about various
aspects in order to provide customer service and continue
to expand the client base. One way businesses and organizations
do this is through Intranet applications. Intranet
applications function the same as Internet applications
and have grown in complexity as they have gained in
popularity. There are links that lead to innumerable
amounts and levels of information and the steps necessary
for processing employee benefits is just as cumbersome
as buying airline tickets.
Just as RIAs streamline the purchase process for online
goods and services, they also simplify the process
of accessing and understanding company information
for employees using Intranets. Information can be at
the fingertips of employess, making them more educated
and better able to serve the company client base.
Though a company Intranet keeps information at the
ready, there are times when it is necessary to train
all employees in a new aspect or product developed
by the company. This usually requires travel to a predetermined
location for a particular period of time at the expense
of the employee and the company. RIAs offer the opportunity
to provide that same type of training, with the added
benefit of tracking the effectiveness of the training
and removing the need for travel.
RIAs have the ability to enhance the way information
is presented to consumers as well as employees, creating
a more enjoyable and comprehensive experience that
will build customer loyalty or keep your employees
informed.
Characteristics of High Return / High Impact
RIAs
Industry Verticals
- Human Resources / Training
- Financial Services
- Retail / eCommerce
- Broadband Portals
Application Types
- Product Configuration
- Customer Self-Service
- Intranet / Extranet
- Business Intelligence / Data Analysis
Application Challenges
- Multi-step Processes
- On-screen Direct Manipulation
- Complex Selection Logic
- Client-side Processing
- Data Visualization
See WHERE
can apply RIA Technology >
|
